Food Network
Food Network fans take their shows about as seriously as sports fans take their games.
After all, little else gets my blood pressure up like watching 2 Chopped contestants racing towards the only ice cream machine in the kitchen with 7 minutes left on the clock!
En homage to this fanaticism, we created a March Madness meets Super Bowl bracket-style competition show.
Enter: Chef Ultimate, The World's Greatest Food Fight
Thank you, Shelby Bass!
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Print and OOH to introduce the show and the contestants
![](https://static.wixstatic.com/media/c3d901_954059d5cb364370944935bd794589bc~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/c3d901_954059d5cb364370944935bd794589bc~mv2.jpg)
Bracketology
Fans who fill out the bracket are entered into a raffle to have "Dinner with the Winner" when all is said and done.
![](https://static.wixstatic.com/media/c3d901_768ad3c6cf334497a11e9dc5b9742802~mv2.jpg/v1/fill/w_147,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/c3d901_768ad3c6cf334497a11e9dc5b9742802~mv2.jpg)
Baseball cards
...of our contestants that'll be used for social and adapted as tags on the merch.
![](https://static.wixstatic.com/media/c3d901_b365124aaa044cddbc390d95db2ce6c9~mv2.jpg/v1/fill/w_367,h_514,q_90/c3d901_b365124aaa044cddbc390d95db2ce6c9~mv2.jpg)
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Sports Bar
A Food Network and Chef Ultimate themed pop-up "sports bar" for fans to watch the competition among other fanatics.
![](https://static.wixstatic.com/media/c3d901_7b07cf3208cb45d6b9819a80938f2346~mv2.jpg/v1/fill/w_137,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/c3d901_7b07cf3208cb45d6b9819a80938f2346~mv2.jpg)
Merch!
For sale on the Chef Ultimate site so fans can rep their favorite contestants.
![](https://static.wixstatic.com/media/c3d901_20f509fc12d34a7d8d6e011c88d85f92~mv2.jpg/v1/fill/w_401,h_568,q_90/c3d901_20f509fc12d34a7d8d6e011c88d85f92~mv2.jpg)
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![](https://static.wixstatic.com/media/c3d901_49e84e36ba2e45ba8c98ed50c351c53f~mv2.jpg/v1/fill/w_974,h_692,q_90/c3d901_49e84e36ba2e45ba8c98ed50c351c53f~mv2.jpg)
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Social
![](https://static.wixstatic.com/media/c3d901_0e37248d1ab84ef0a3e9c12ad8df7367~mv2.gif)